Three years at Samsung across four rotations. Two live apps built from scratch. One consistent question: why doesn't this exist yet?
Teaching kids to be responsible and work in groups. Shaped how I think about teams more than any MBA module ever could.
First time abroad at 17. Discovered what resilience feels like. The year that made every country feel a little less foreign.
Took a year off to run Scope Maastricht. First taste of owning something end-to-end.
Opened the ceremony with a speech: "Always raise your hand."
Watch the speech ↗
Samsung Climate Solutions. Coordinating the redesign of the Samsung Climate Solutions website — 27 country sites, 15 local teams across Europe. Daily alignment on navigation, content migration, and UX consistency.
Samsung Electronics. B2B GTM for SmartThings Pro in France. Hands-on showroom integrations, trained the commercial team, defended the strategy to the CEO.
Samsung Electronics. Built the CSRD gap analysis under EFRAG requirements from scratch. Automated the regulatory data workflows to cut manual overhead.
Samsung Electronics. €500K+ inventory, 800 SKU portfolio. Found the bottlenecks, automated them.
Deloitte. Built custom dashboards in Adobe Analytics. Produced targeted digital content for LinkedIn campaigns.
Erasmus University Rotterdam. Delivered the class address at the graduation ceremony — "Always raise your hand."
Universitat de Barcelona. Semester abroad, third year of the bachelor's. First time in Spain — language immersion, new culture, new network.
Maastricht University. Marketing major. Problem-based learning. Took a year off to run Scope Maastricht as Board Member — managing 11 committees and 45+ students.
"Always Add A Rep." A workout tracker built around one idea: don't let yourself plateau. Includes a rehab mode — born from my own knee injury.
P2P marketplace for musical instruments. The problem was trust between strangers — I studied how Airbnb and Vinted solved it, then built escrow payments and user verification from scratch.